I like to think that I am a sports nut, although I definitely don't exercise as much as I used to. I have been a big fan of the Nike brand for a long time (although my current sneaks are Reeboks that I've had for 3 years and have very little wear).
Nike has gear for every sport - Baseball, Soccer, Basketball, Hockey, heck, they even have Tae-Kwon-Do Duboks (alas, no Judogi yet). But short of their watches, Nike wasn't really much of a technology company. However, today I came across two sites that made me change my mind.
First off, Nike is teaming up with Google to produce a Social Networking Community site for Soccer Players called Joga. Joga is designed to help build up the world and local soccer communities and its launch is tied to the World Cup in Germany that's just days away (Go USA!).
Secondly, I discovered this site today: Nike+ . Apparently, Nike has teamed up with Apple to not only create iPod friendly accessories and gear, but they've also developed a tool to enable you to use your iPod Nano to track your workouts. (I now have yet another reason to buy an iPod).
The new iPod gear also connects to the web and uploads your stats!
If that isn't what Web 2.0 is really about, I don't know what is.