Thursday, May 18, 2006

Mac in Black

Apple just released its new MacBook sporting an Intel Dual-Core processor. While the likelihood of me switching anytime soon is almost nil, everytime Jobs and company come out with a new toy, I do tend to salivate just a little bit.

First and foremost, the folks at Apple have mastered the fusion of form and function to create elements of desire. They are very consumer focused, and do the branding thing well enough that people are willing to pay a premium for their computers and iPods. They also throw in some of the Gee-whiz things (like the built-in camera), for their coolness factor, even though the functional aspect of them (for many) is still not there. But beyond all of this, there are also the little things. There are two little things about this laptop that would make me want to buy it and have me pining for a PC with them:

MagSafe - A very cool magnetic connector for the power cord that breaks away from the computer if it is yanked. This might sound like it could be annoying but as someone who actually tripped over the power cord of his laptop and nearly fried the MoBo as a result, this is a welcome addition that will hopefully save countless Macs from an untimely death.

Bluetooth - why is it that very few PCs have Bluetooth Built-in? Think about how much easier it would be if I could use my bluetooth headset for both phone and pc, and how I could easily get my contact list and my calendar to sync. I once tried getting my windows laptop to sync with a bluetooth phone and it took me forever to get it going. Then when it finally worked somewhat correctly, I got a new bluetooth phone and had to re-configure everything again. I also had to be careful not to lose the little dongle either. This is one of those little things that make so much sense, yet don't make any sense at all.

While I am not able at the moment to buy one of these, nor do I have the opportunity to wait in line for Apple's fifth avenue store opening in the hopes of winning one, I will gladly take one of these if Steve Jobs is listening - make mine black please.

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