XBox bait and Switch

So apparently, there are a lot of folks out there that are trying to make a profit on the new XBOX 360. While the fact that 10% of all XBOXes sold in the first few weeks were somehow resold on eBay for a profit, I was surprised to see the linked article (click the title) that accused a local portland oregon store of a major retailer of playing bait and switch tactics.

The new XBOX seems so popular that even one of my favorite 'deals' sites - Ben's Bargains has opened his own site just to track XBOX inventory. Check it out at XBOX 360 Tracker.

Personally, I just don't understand the allure. Maybe because I am not a gamer. If I do indeed buy one (which, unless it is given to me, I won't), I would wait a few months to the point at least which it could be had for the sticker price - surely not a 150% premium!